Lux: Lux Style Awards 2020

Lux, a personal care brand, launched a campaign during the COVID-19 pandemic in Pakistan to maintain its category lead.

Campaign details

Brand: LuxBrand owner: UnileverEntrant company: Mindshare Pakistan, KarachiMarket: PakistanSector: Bath toiletries, soapsMedia channels: Newspapers, Social media, Sponsoorship - event, TelevisionBudget: 500k - 1 million

Executive summary

Lux operates...

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