LUX: #IStandWithCaster

LUX, the beauty brand, continued to help women fight casual sexism in South Africa.

Background

LUX has been celebrating beauty and femininity since 1925. The brand understands that beauty is a woman's armour, her source of strength and it is hers to express, unapologetically. LUX aims to continue to help women everywhere fight casual sexism at home, in the workplace and in wider society. The brand is committed to impacting 4 million lives by 2025 through content, activations and partnerships.

One of South Africa's best Female Athletes and world championship winner, Caster Semenya, has faced years of discrimination for being born with hyperandrogenism. The IAAF had banned her from defending her title in the...

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