Lux Green Hada Action Go Green Go Lux

"Lux·Green Hada Action" originated in 2011. It is an environmental protection public welfare action on the Qinghai-Tibet Plateau jointly initiated by the washing and care brand Lux and the China Environmental Protection Foundation. 2020 is the tenth anniversary of Lux's "Green Hada Action". In this special year, Lux hopes to take advantage of the brand's power to take on more social responsibilities, and to expand the beneficiary areas of the Green Hada Action from Tibet to Qinghai. .

Case details

Brand: LuxBrand owner: UnileverMain agency: Mindshare ChinaMain agency holding group: WPPMain agency 2: State Environmental Protection Administration of ChinaSecondary agency: GroupM LeverMarket launch: Mainland ChinaIndustry:Personal Care Products...

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