Lux: Go Green, Go Lux

LUX, a registered charity, launched a campaign in China to gain more retail partners to increase sales through distribution expansion, and use proceeds from sales to expand the grasslands and help more farmers.

Campaign details

Brand: LUX (soaps)Brand owner: UnileverEntrant company: Mindshare China - China (mainland)Idea creation: Mindshare ShanghaiMarket: Greater ChinaSector: Toiletries & cosmeticsMedia channels:Social media, Online display, Websites & microsites,...

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