Lux: Go Green, Go Lux
John Dawson, Annie Chen, Nicholas Short
LUX, a registered charity, launched a campaign in China to gain more retail partners to increase sales through distribution expansion, and use proceeds from sales to expand the grasslands and help more farmers.
Campaign details
Brand: LUX (soaps)Brand owner: UnileverEntrant company: Mindshare China - China (mainland)Idea creation: Mindshare ShanghaiMarket: Greater ChinaSector: Toiletries & cosmeticsMedia channels:Social media, Online display, Websites & microsites,...
