Lux: Go green, go Lux

LUX, the beauty brand, encouraged consumers to participate in environmental protection in China.

Campaign details

Brand: LuxBrand owner: UnileverLead agency: Mindshare China, Unite ChinaContributing agency: SEPA ChinaCountry: China (Mainland)Industries: Bath toiletries, soapsMedia channels:Livestreaming, Online display, Print - general, unspecified, Public...