Lux: Go green, go Lux

Skincare brand, LUX, achieved both social benefits and sales with its Go Green, Go LUX campaign in China.

Campaign details

Brand: LuxBrand owner: UnileverAgencies: Mindshare China, Unite ChinaMarket: China (Mainland)Sector: Bath toiletries, soapMedia channels:Livestreaming, Online display. Print - general, unspecified, Public relations, Social media, Television...