Luolai Home Textiles: Rescue the sleepless night, Luolai Super Soft Bedding Series Good Night Action

China's veteran textile company Luolai Home Textiles has always been positioned by the market as a "mother brand", hoping to establish emotional connections with young people, rebuild a brand's core value output, realize brand transformation, guide consumer demand, and increase sales.

Case details

Brand: Luolai Home Textiles

Brand owner: Luolai Home Textiles

Main Agency: MT Mengtong Communication

Put on the market: Mainland China

Launch time: May 2018-September 2020

Industry: Home Textiles

Media channels:social media, short video platforms, outdoor...