China's veteran textile company Luolai Home Textiles has always been positioned by the market as a "mother brand", hoping to establish emotional connections with young people, rebuild a brand's core value output, realize brand transformation, guide consumer demand, and increase sales.
Brand: Luolai Home Textiles
Brand owner: Luolai Home Textiles
Main Agency: MT Mengtong Communication
Put on the market: Mainland China
Launch time: May 2018-September 2020
Industry: Home Textiles
Media channels:social media, short video platforms, outdoor...