Case details
Brand: Luolai Home Textiles
Brand owner: Luolai Home Textiles
Main Agency: MT Mengtong Communication
Put on the market: Mainland China
Launch time: May 2018-September 2020
Industry: Home Textiles
Media channels: social media, short video platforms, outdoor advertising, retail stores, offline events
Budget: 3 million
Case summary
Luolai Home Textiles is a long-established Chinese textile company that has been established for nearly 30 years. The audience has always been mother-level. If you don't try to talk to young people, Luolai will lose an entire rising consumer market. There is no...