Lunchables: Lunchabuild this!

Lunchables designed unique food builds to get kids in the US building with Lunchables, increase dollar and unit sales, spark engagement and reconnection with the food brand, and give parents a meaningful new reason to buy Lunchables by elevating perceptions of the brand's role.

Campaign details

Title: Lunchabuild This!Brand: LunchablesProduct: LunchablesIdea: Goodby Silverstein & PartnersCountry: United States

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
12 months - 3 yearsUNITED STATESNon-specificOtherMiddleProduction budget: $800k Media budget: $5-10M

Why is this work relevant for Creative Effectiveness?

"Lunchabuild This" demonstrates how a big creative idea can reinvent a stale brand and supercharge sales results—even when the product itself is completely unchanged.

For years, Lunchables was challenged by declining relevance and flat sales. We gave it an active new role that...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands