Lunch Break - Breaking the rules and making new ones for gaining insights for innovation in the school-lunch market

This paper describes how to put together an innovative research design based on several contrasting perspectives and techniques, with the purpose of gaining new consumer insight and understanding in the school-lunch market in Norway.

Lunch Break

Breaking the rules and making new ones for Gaining Insights for Innovation in the School-Lunch Market

Jeanette BergquistOrkla Foods, Norway

Ole Petter NyhaugUnivero Fishnet, Norway

BACKGROUND

Orkla Foods represented by the Stabburet brand enjoys...