Lunch Break - Breaking the rules and making new ones for gaining insights for innovation in the school-lunch market
Jeanette Bergquist and Ole Petter Nyhaug
This paper describes how to put together an innovative research design based on several contrasting perspectives and techniques, with the purpose of gaining new consumer insight and understanding in the school-lunch market in Norway.
Lunch Break
Breaking the rules and making new ones for Gaining Insights for Innovation in the School-Lunch Market
Jeanette BergquistOrkla Foods, Norway
Ole Petter NyhaugUnivero Fishnet, Norway
BACKGROUND
Orkla Foods represented by the Stabburet brand enjoys...
