Lumos Nigeria: Touching Lives Through A Determined School Child - Dele Fathia

Lumos Nigeria, a solar and renewable energy provider, increased brand awareness and interactions in Nigeria by creating a PR campaign that spread awareness around the installation of its solar system in the home of a child who didn't have electricity.

Background to Dele's Story

  • On Monday, February 10, 2020, Modion Communications' Insights and Intelligence Unit picked the trending story of a schoolgirl, Fathia Dele Rasheed who was photographed doing her homework at night with the aid of illumination from an Automated Teller Machine (ATM) facility. Dele is from a remote community in Ondo State, South West, Nigeria.
  • While Dele's determination to pursue knowledge sparked a nation- wide euphoria, the Agency elected to convince its client to take an action that would change Dele's life and improve its brand equity in the process.
  • We were convinced that as Africa's leading solar...

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