Luminous: Bijli gul campaign

Luminous Power Technologies, a battery and power product company in India, increased sales and customer interest by offering a solution to power outages.

Campaign details

Brand: Luminous Inverter and BatteryAgency: Wavemaker IndiaRegion: APAC



Frequent power cuts across the country had become a huge opportunity for power solution companies like Luminous. Present the problem (power outage) and juxtapose our solution (Luminous Battery Inverter) so that the brand becomes a preferred choice amongst consumers. For doing this, it is imperative that we reach out to the potential consumer at a decisive moment and grab the attention of users who procrastinated their decision in delaying the purchase of Inverter. Also, ensure that the user not just gets to see...

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