Campaign details
Brand: Luminous Inverter and BatteryAgency: Wavemaker IndiaRegion: APAC
Strategy
Objective
Frequent power cuts across the country had become a huge opportunity for power solution companies like Luminous. Present the problem (power outage) and juxtapose our solution (Luminous Battery Inverter) so that the brand becomes a preferred choice amongst consumers. For doing this, it is imperative that we reach out to the potential consumer at a decisive moment and grab the attention of users who procrastinated their decision in delaying the purchase of Inverter. Also, ensure that the user not just gets to see...