Luminous: Bijli gul campaign

Luminous Power Technologies, a battery and power product company in India, increased sales and customer interest by offering a solution to power outages.

Campaign details

Brand: Luminous Inverter and BatteryAgency: Wavemaker IndiaRegion: APAC

Strategy

Objective

Frequent power cuts across the country had become a huge opportunity for power solution companies like Luminous. Present the problem (power outage)...

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