Lufthansa joins hands with virtual idols to successfully take off in the hearts of Generation Z with a cloud tourism

During the epidemic, many international airlines chose silent or conservative growth strategies, but Lufthansa foresees growth opportunities in 2023, and defines China’s Generation Z as a new business growth point, hoping to draw closer to each other in a way they recognize , making Lufthansa their first choice for future European travel.
Case Details

Brand: Lufthansa Lufthansa

Brand Owner: Lufthansa, Lufthansa

Main agency companies: Mindshare China, Shenzhen Tencent Computer System Co., Ltd. Tencent [not WPP]

Main agency holding group: WPP

Launched on the market: Mainland China


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