Lucozade Hydro Active - How open-plan thinking led to a radical channel solution
Jacqueline Biggs, Anna Donaghey and Jon Wyatt
Lucozade Hydro Active was given a classical, mass-media-driven fmcg launch as a fitness water, designed to hydrate better than other water while you exercise.
Lucozade Hydro Active – How open-plan thinking led to a radical channel solution
Planned by: Jacqueline Biggs, Anna Donaghey, Jon WyattAgency: M&C Saatchi, Fast Track
This is a case about channel planning. The story begins with a classic FMCG launch...