Lucky Me!: Pinakahinihintay Nathin

Lucky Me!, a brand of instant noodles, reintroduced its well-loved product Pancit Canton in the Philippines.

Background & Context

Lucky Me! Pancit Canton, is the instant noodles epitome of the familiar– well-loved by consumers as brand they grew up with. While users were satisfied in product experience, some past users lapsed because of changes in the product...