LoyaltyOne: Air Miles Holiday March to a Million

The Air Miles Reward Program (AMRP), the leading air miles loyalty scheme in Canada, wanted to boost consumer engagement by 10% and grow its Facebook following.

LoyaltyOne: Air Miles Holiday March to a Million

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Entry Information

Category: Retail/Direct SalesCountry where program ran: CanadaDates program started/ended: Novemeber 2011 – December 2011

Product Description:

The AIR MILES Reward Program (AMRP) has been Canada's premier coalition loyalty program for 20 years. It is built on a large coalition of Sponsors that offer consumers reward miles (points) for everyday purchases. These reward miles can be redeem

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