Loyalty, values, and brand perception in the automotive sector

The authors demonstrate the possibility of finding a user-friendly and efficient way to assess the value disposition of a respondent.

Loyalty, Values, And Brand Perception In The Automotive Sector

Koen Timperman Gino de Vooght Claudia PutandBen DecockCompagnie CV

Information Need

As we have observed interesting data on the relationship between values and consumer behaviour (investing...