Loyalty, social commerce and CX: Three e-commerce trends to watch in SEA

Low Lai Chow

As rising prices, inflation and economic uncertainty lead to consumers spending less and less often, brands can take note of three e-commerce trends when adjusting to the new normal.

Southeast Asia is the next big e-commerce powerhouse, says Bharati Balakrishnan, Shopify’s Country Head and Director for India and SEA.

“Despite global macro headwinds, Southeast Asia’s digital economy reached US$200 billion in GMV last year,” she said...

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