Loyalty ROI – measuring and maximising loyalty points

This article describes how loyalty programmes can be managed and optimised to as to give the best return on investment.

Loyalty ROI – measuring and maximising loyalty points

Michael Lieberman

Do loyalty programmes work? This question is as murky as, say, what is the meaning of life? Some work. Some don't work. Still, nearly 75% of shoppers in the US now belong to at...

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