Loyalty is essential to the marketer’s toolkit: Survey

Loyalty marketing has matured into a global phenomenon and it is estimated that the industry worldwide is worth US$55 billion, with Australia ahead of the curve, according to a Mastercard study “Achieving advocacy and influence in a changing loyalty landscape” as part of the Epsilon Loyalty Index Australia 2022
  • 65% of Australians adopted a new shopping behaviour during the pandemic.
  • 46% have tried a different brand and 86% intend to continue with the new brand.
  • 71% indicate that loyalty programs impact how much and how often they purchase....

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