Loyalty card databases - revolutionary analysis in shopper behaviour

Matthieu Jolly and Laurent Battais

The paper describes how the development of store loyalty programmes enabled the emergence of a new kind of data allowing analysis of consumer behaviour at the point of sale.

Customer loyalty schemes
Purchase behaviour
Data management
Strategy

Loyalty card databases – revolutionary analysis in shopper behaviour

Matthieu Jolly and Laurent BattaisMarketingScan, France

PREFACE

The paper describes how the development of store loyalty programmes enabled the emergence of a new kind of data allowing...

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