Loyalty and loyalty cards

WARC Hot Topics are the essential guide to debates in and around marketing. This paper explores the key issues surrounding customer loyalty schemes (typcially via cards), with onward links to related papers on WARC and the Web.

Loyalty Cards - good for whom?

July 2003
The UK launch of the multisponsor Nectar card last autumn was just the latest in a long series of developments in the loyalty card business internationally, but the Nectar's presence raises a number of issues...