Lowe’s learns from its supply chain mistakes to serve customers better

DIY retail chain Lowe’s has learned from mistakes made on its supply chain transformation as consumer shopping behavior changed, which eventually fuelled a successful overhaul of how the company serves customers in an omnichannel world.

DIY retail chain Lowe’s admitted mistakes were made on its supply chain transformation as consumer shopping behavior changed, which eventually fuelled a successful overhaul of how the company serves customers in an omnichannel world.

The work of transformation is never done

According to Marvin Ellison - Chairman, President and Chief Executive Officer of Lowes, the work is never truly done, but an evolution over time.

“You never complete your supply chain transformation because customers' buying patterns change. Any retailer will tell you that if they ever think that they finished transforming their supply chain, then they're going to quickly find...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands