Lovemarks: building enduring relationships with consumers

In this article, Kevin Roberts, the chief executive officer worldwide of Saatchi & Saatchi, looks at how the newspaper industry can reinvent itself.

Lovemarks: building enduring relationships with consumers

Kevin Roberts Saatchi & Saatchi

These are troubling times for the newspaper industry. Circulation is sinking and margins are flat. Welcome to the wired world, where daily deadlines have gone...

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