Love sports, China has Anta

The local sports brand Anta ranks fourth in the overall awareness of Chinese brands. As a partner of the Chinese Olympic Committee this time, the brand needs to use this Olympic marketing to comprehensively enhance its comprehensive brand power and accelerate the establishment of a Chinese sports brand among local sports brands. leadership status.

Case details

Brand: Anta Olympics

Brand owner: Anta

Main agency: BBDO China

Main agency holding group: Omnicom

Market launch: Mainland China

Industry: Sportswear

Media channels: cable digital TV, social media

Budget: 50 million or more

Case Summary

As the No. 1 local sports...