The local sports brand Anta ranks fourth in the overall awareness of Chinese brands. As a partner of the Chinese Olympic Committee this time, the brand needs to use the Olympic marketing to comprehensively enhance its comprehensive brand power and accelerate the establishment of a Chinese sports brand among local sports brands. leadership status.
Case details
Brand: Anta Olympics
Brand owner: Anta
Main agency: BBDO China
Main agency holding group: Omnicom
Market launch: Mainland China
Industry: Sportswear
Media channels: cable digital TV, social media
Budget: 50 million or more
Case Summary
As the No. 1 local sports...
