Lotus SafeSun: Hai na to beat the sun!

Lotus SafeSun, a sunscreen company, increased top-of-mind brand awareness of its Lotus Herbals range in India by using data and targeted media to engage its target audience.

Campaign details

Brand: Lotus SafeSunAgency: NARegion: APAC

Campaign video

Strategy

Objective

Lotus Herbals, a leading brand of herbal and natural cosmetic products with 25+ years of market presence wanted to promote its range of sunscreens and drive top-of-mind...

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