Lotus Evora – Faceless People

This paper discusses the campaign created to launch the first new Lotus sports car in over a decade - the Lotus Evora.

Lotus – Evora


This campaign was created to launch the first all-new Lotus sports car in over a decade.

The Lotus Evora is a 2+2 sports car, with a mid mounted engine that takes you from 0 to 60 more quickly than you can read this.

It's launch also gave us the chance to re-ignite the Lotus brand, positioning Lotus as the individual's choice, whilst establishing the Evora as the epitome of that discernment, measured by a full order book.


The world is getting blander, the high street is homogenised. People buy the same sports cars to flaunt...

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