Lotto New Zealand: Imagine

Lotto NZ, the lottery, created an emotional attachment between its brand and consumers with its seven-year long Imagine campaign to become part of popular culture in New Zealand.

Campaign details

Brand: Lotto New ZealandBrand owner: Government of New ZealandEntrant company: DDB Aotearoa AucklandIdea creation: DDB Aotearoa AucklandMarket: New ZealandSector: Lotteries, casinos, gamblingMedia channels: Online display,...