Lotto Max: Dream Drop

LOTTO MAX, the lottery, launched a campaign to increase positive perception by 20%, online registrations by 65% and ticket sales by 20%.

Campaign video: Lotto Max – Dream Drop

Selected creative: Lotto Max – Dream Drop


Creative agency: FCB TorontoAccount Executive: Heather HawkeAccount Supervisor: Jimmy PunArt Director: Jerry YangAssociate Creative Director:Marty Hoefkes / Michael Morelli...

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