Lotto Max: Dream Drop

LOTTO MAX, the lottery, launched a campaign to increase positive perception by 20%, online registrations by 65% and ticket sales by 20%.

Campaign video: Lotto Max – Dream Drop

Selected creative: Lotto Max – Dream Drop


Creative agency: FCB TorontoAccount Executive: Heather HawkeAccount Supervisor: Jimmy PunArt Director: Jerry YangAssociate Creative Director: Marty Hoefkes / Michael MorelliChief Creative Officer: Nancy Crimi-LamannaChief Strategy Officer: Shelley BrownCopywriter: Jon DaweExecutive Creative Director: Cuanan Cronwright / Leonardo BarbosaGroup Account Director: Solo GritskivSenior Copywriter: Michael CareySenior Producer: Adriana LabordeStrategist: Allie LochheadStrategy Director: Meg SiegelVP, Client Services Lead:Cynthia Roach...

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