Lotto - Millionaire the film (Netherlands)

The article discusses a campaign that would primarily anchor an awareness of the Lotto brand among the younger target audience.

Lotto – Millionaire the film (Netherlands)

Agency name: Redurban Client name: Lotto Category: Digital Communication

BACKGROUND

Dutch Lotto is one of the oldest lotteries in the world appearing on prime time public television as the very first entertainment...

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