Lotto - Millionaire the film (Netherlands)

The article discusses a campaign that would primarily anchor an awareness of the Lotto brand among the younger target audience.

Lotto – Millionaire the film (Netherlands)

Agency name: Redurban Client name: Lotto Category: Digital Communication


Dutch Lotto is one of the oldest lotteries in the world appearing on prime time public television as the very first entertainment game, revealing that week's Lotto numbers. But Lotto is more than a lottery with history and tradition. With roughly one million regular players, Lotto is also the second largest lottery in the Netherlands with competitors including Nationale Postcode Loterij, Bank Giro Loterij and Staatsloterij.

By the end of 2006 the average Lotto player was over 55 years...

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