Lost Profits in the marketing supply chain

Today's marketers are living in the era of Supply Chain Management. While shipping and warehousing costs represent a relatively small percentage of an overall marketing budget, any savings drop right to the bottom line.

Lost Profits in the Marketing Supply Chain

Brian HarveyAxis Global Logistics

Today's marketers areliving in the era of Supply Chain Management. Do they realize this? Probably not, but they should. The economy and the constantly rising cost of fuel should...

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