Losers and Lovers: Mobile Phone Services Advertising and the New Media Consumer/Producer
Christina Spurgeon Queensland University of Technology
Advertising and New Media Consumers
Debate about how new media will impact on...
Losers and Lovers: Mobile Phone Services Advertising and the New Media Consumer/Producer
How do advertising practices need to adapt and change in order to effectively engage new media consumers? Integration has been an important, overarching industry response in recent decades (Cappo 2003; Turow 1997).
