Loser, hero or human being – are you ready for emergent truth?

Jochum Stienstra and Wim van der Noort

The Dutch government has a long-running campaign to counter drinking and driving, called 'Bob'. Bob is the person who is designated not to drink, and who will drive everyone else home.

Loser, hero or human being – are you ready for emergent truth?

Jochum StienstraFerro MCO, Netherlands

Wim van der NoortResearch, Dutch Ministry of General Affairs, Netherlands

PREFACE

This paper offers an alternative to the 'default' analytical approach...

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