L'Oréal: Virtual beauty festival

L'Oréal, a beauty brand, launched a 12-hour beauty festival in Malaysia on Facebook Live.

Campaign details

Brand: L'OréalBrand owner: L'OréalEntrant company: Wavemaker Malaysia, Petaling JayaMarket: MalaysiaSector: Luxury toiletries & cosmeticsMedia channels:Livestreaming, Magazines - consumer, Merchandise & free gifts, Online video, Public...