L’Oreal: #TiktokMadeMeBuyIt

L’Oreal Turkey, a personal care company, increased e-commerce revenue and market share in Turkey by collaborating with TikTok creators.

Campaign Details

Brand: L'Oreal TurkeyAgency: OMD TurkeyRegion: EMEA

Strategy

Objective

The world has been taken over by the phenomenon of #TiktokMadeMeBuyIt" (TMMBI). This hashtag refers to the concept of "being influenced by TikTok in order to purchase...

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