L’Oreal: #TiktokMadeMeBuyIt

L’Oreal Turkey, a personal care company, increased e-commerce revenue and market share in Turkey by collaborating with TikTok creators.

Campaign Details

Brand: L'Oreal TurkeyAgency: OMD TurkeyRegion: EMEA

Strategy

Objective

The world has been taken over by the phenomenon of #TiktokMadeMeBuyIt" (TMMBI). This hashtag refers to the concept of "being influenced by TikTok in order to purchase a product or service". As people all over the world continues to share thousands of posts every day on this trend, TikTok has become the pre-shopping discovery destination for consumers. Thanks to our vision of becoming world's #1 techno-beauty company, we aimed to mobilize this trend in beauty and turned this movement into an e-commerce event on Trendyol...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands