L'Oréal: The Non-Issue

L'Oréal Paris, a makeup brand, collaborated with Vogue to release a special edition of the magazine in the UK called The Non-Issue which celebrated older women's worth.

Campaign details

Brand: L'Oréal ParisAgency: McCann LondonCountry: United Kingdom

Objectives

L'Oréal Paris believes every woman is "worth it", at every age. However, the reality is that older women are discriminated against. While 40% of women are 50+, they...