L'Oreal Thailand: Maybeline 'Make It Happen'

Maybelline, a cosmetics company, increased awareness among Thai millennials by launching a music video with local superstar, Yaya.

Campaign details

Agency: Wavemaker  Country: Thailand

The Brief

Maybelline has communicated to Thais through several campaigns over years, mainly the global materials have been used to gain the advantage of efficiency. These communications can well generate the awareness together with the right media selection an

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands