L’Oréal Professionnel Paris: Serie Expert DCO launch with smart media activation

Vyankatesh Wakle, Adhir Anand, Ashutosh Rai

L’Oréal Professionnel Paris, a hair care brand, improved consideration of Serie Expert in India with a campaign that advertised specific hair solutions based on the local environment online.

Campaign details

Brand: L'Oréal Brand owner: L'Oréal Entrant company: WavemakerIdea creation: Wavemaker Mumbai Market: India Sector: Hair care Media channels: Online video, Search marketing, Online displayBudget: 3 - 5 million

Executive summary

How weather affects hair...

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