Campaign details
Brand: L'Oréal Brand owner: L'Oréal Entrant company: WavemakerIdea creation: Wavemaker Mumbai Market: India Sector: Hair care Media channels: Online video, Search marketing, Online displayBudget: 3 - 5 million
Executive summary
How weather affects hair health:
As Earth’s climate warms, incidents of extreme heat and humidity prevail, which causes significant consequences on human health. The harmful contents in the environment we live in and the air we inhale which contains particulate matter lowered human hair growth because of the loss of a...