L’Oréal Professionnel: India’s first 'share-of-smiles' campaign to bring back smiles on the faces of Salon Partners after a global crisis

L'Oreal, a personal care brand, launched a campaign in India to bring in footfalls to partner salons which would kickstart business operations and generate revenue for L'Oreal professional.

The marketing objective

A large-scale customer acquisition and revenue generation activation which will:

  • Bring in Footfalls to the Partner Salons which will Kickstart business operations
  • Generate Revenue for L'Oreal Professionnel

The target audience

The target...

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