L'Oréal Professionnel: #GetGlossy

Mona Hassanie, Ghida Sater

L'Oréal, a beauty brand, launched a campaign in Saudi Arabia and the UAE to entice women to go back to the hair salon and get their hair back into the hands of experts and L'Oréal Professionnel.

Campaign details

Brand: L'Oreal Professional Brand owner: L'Oréal Entrant company: Wunderman ThompsonIdea creation: Wunderman Thompson Dubai Market: United Arab Emirates Sector: Hair care Media channels: Competitions & contests, Email marketing, Events & experiential, Online display, Social media, Websites & microsites, Word of mouth, Influencers, KOLs, Point-of-purchase, In-store

Executive summary

L’Oréal Professionnel is primarily a B2B business that communicated to hair professionals, as their salons always had heavy footfall.

However, during the pandemic, women adapted to get their hair done by themselves. These at-home hair habits persisted...

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