L'Oréal Paris: The deal clincher

Wavemaker, a media company, helped L'Oréal India reach the Maharashtra market, winning the L'Oréal and Big Boss TV pitch under the Deal Clincher campaign.

The media buying objective

Case Study 1

Maharashtra was a key market for L'Oréal, where we were witnessing drop in media effectiveness. The media buying objective was to win Maharashtra in effectiveness by way of a KPI-lead deal where partners would be paid basis effectiveness KPIs delivered.

Case Study 2

The media buying objective was simple - to retain L'Oréal during the pitch

Case Study 3

There was a two-fold objective -

  1. Convincing L'Oréal to continue the association with Big Boss during Unlock 1.0 where their regular spends had been trimmed given that beauty category was hit hard.
  2. Working closely...

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