Hair care brand, L'Oréal Paris Elvive, treated customers as collaborators to successfully launch its Wonder Water conditioner in the UK.
Campaign details
Brand: ElviveBrand owner: L'OréalEntrant company: McCann LondonMedia: Essence LondonMarket: United KingdomSector: Hair careMedia channels: Online video, Social media, Television, Video on demand, Word of mouth, influencersBudget:1 - 3 million...
