L’Oréal Paris: The birth of a cult wonder

Hair care brand, L'Oréal Paris Elvive, treated customers as collaborators to successfully launch its Wonder Water conditioner in the UK.

Hair care
United Kingdom
Ladder and tools
1 - Influential Idea
2 - Behaviour Breakthrough
3 - Sales Spike
4 - Brand Builder

Campaign details

Brand: ElviveBrand owner: L'OréalEntrant company: McCann LondonMedia: Essence LondonMarket: United KingdomSector: Hair careMedia channels: Online video, Social media, Television, Video on demand, Word of mouth, influencersBudget:1 - 3 million...

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