Campaign details
Brand: L'OréalBrand owner: L'OréalEntrant company: M&C Saatchi Indonesia - IndonesiaIdea creation: M&C Saatchi JakartaMarket: AsiaSector: Toiletries & cosmeticsMedia channels: Mobile & apps, Online display, Radio & audio, Word of mouth, Influencers, KOLs, Content marketing, Websites & microsites, Public relations, Online videoBudget: Up to 500k
Executive summary
WARC research reveals that industry leaders in APAC believe gender equality is the most critical social issue for business survival. L’Oreal Paris launched the #StandUp movement, an influential idea to raise awareness about street harassment in Indonesia...