L'Oréal Paris: Stand up against street harassment

Natassa Gunarso, Hilda Anggraini, Amanda Rianti Utomo

L'Oréal Paris, a beauty brand, launched a campaign in Indonesia to tackle street harassment.

Campaign details

Brand: L'Oréal ParisBrand owner: L'OréalLead agency: Wavemaker IndonesiaContributing agency: M&C Saatchi IndonesiaCountry: IndonesiaIndustries: Hair careMedia channels: Mobile & apps, Online display, Online video, Public relations, Radio & audio, Search marketing, Social media, Websites & microsites, Word of mouth, influecersBudget: Confidential

Executive summary

The campaign was in its debut year in Indonesia, and its launch on International Women's Day, March 8, 2021, as L'Oreal Indonesia's commitment to defend and promote women's value in empowering themselves and achieving their ambitions.

L'Oreal Paris has numerous brand...

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