L'Oreal cosmetics brand is relatively less well-known in the highly competitive Chinese cosmetics category, and its image in the minds of consumers is too mature. The brand hopes that through the launch of new products, it will build a younger brand image while building product awareness, increase the awareness and favorability of young consumer groups, and help the brand's entire facial makeup win more market shares.
Case details
Brand : L'Oreal Paris Makeup
Brand owner : L'Oreal Paris
Main Agency : Mindset China
Secondary agency company : Aoweisi
Put on the market : Mainland China
Launch time : June 6, 2019-June 18, 2019
Industry : Cosmetics
Media channels: social media, life review...
