L'Oréal Paris: Infallible Hotpot Challenge

Cosmetics brand, L'Oréal Paris, used an unexpected collaboration to drive talkability around its Infallible Cushion makeup among young women in China.

Campaign details

Brand: L'Oréal ParisBrand owner: L'OréalEntrant company: Mindshare ShanghaiMarket: China (Mainland)Sector: Cosmetics & beauty aidsMedia channels:Merchandise & free gifts, Online display, Online video, Outdoor, out-of-home, Search marketing,...