L’Oréal Paris: Delivering e-commerce results with CPAS

L’Oréal Paris increased its return on advertising spend (ROAS) in India by focusing on dynamic ads that were optimised to show customers images that had the highest click rate.

Campaign details

Brand: L'Oréal ParisAgency: Wavemaker IndiaRegion: APAC

Strategy

Objective

With new age personal care start-ups going big on performance campaigns, L'Oréal's work was cut out. In the absence of a D2C website, they needed to supplement their...

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