L’Oréal Paris: Delivering e-commerce results with CPAS

L’Oréal Paris increased its return on advertising spend (ROAS) in India by focusing on dynamic ads that were optimised to show customers images that had the highest click rate.

Campaign details

Brand: L'Oréal ParisAgency: Wavemaker IndiaRegion: APAC

Strategy

Objective

With new age personal care start-ups going big on performance campaigns, L'Oréal's work was cut out. In the absence of a D2C website, they needed to supplement their on-platform efforts and drive more revenue through off-platform performance campaigns.

  1. Growing revenue month on month while maintaining a positive ROAS
  2. Deploy high intent audiences derived from the plethora of top and mid funnel campaigns
  3. Differentiated strategy on specific eTailers to ensure maximum output
Target Audience

While the strategy in the beginning was restricted to only two audiences...

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