L'Oréal Paris: Creating an Army of Upstanders

L'Oréal Paris, a beauty brand, launched a campaign in India to create awareness of "Stand Up" and encourage people to take the training, drive brand equity and emotional connection, generate talkability and drive high digital engagement.

Campaign details

Brand: L'Oréal Brand owner: L'Oréal Entrant company: McCannIdea creation: McCann New Delhi Market: India Sector: Toiletries & cosmetics (general) Media channels: Print - general, Unspecified, Social media, Word of mouth, Influencers, KOLs, Outdoor, Out-of-home, Public relations, Websites & microsites, Online display, Television & Connected TV Budget: 1 - 3 million

Executive summary

L’Oréal Paris wanted to answer the number #1 issue that plagues Indian women today: street harassment. It is a pervasive issue that takes a devastating toll on a woman’s self-worth....

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