L'Oréal Paris China: La Maison

Personal care brand L'Oreal Paris crafted a heritage-fuelled online platform in China to showcase cutting-edge quality and French style, and take number-one spot in a dynamic sector.

Campaign details

Brand: L'Oréal Paris ChinaBrand owner: L'Oréal ParisLead agency: McCANN ShanghaiContributing agency: McCANN ShanghaiMarket: China (Mainland)Sector: Toiletries & cosmetics (general)Media channels:Merchandise & free gifts, Mobile &...