Campaign details
Brand: L'Oréal Brand owner: L'Oréal Entrant company: TBWAIdea creation: TBWA/Ho Chi Minh City Market: Vietnam Sector: Toiletries & cosmetics (general) Media channels: Mobile & apps, Word of mouth, Influencers, KOLs, Online video, Search marketing, Social media, Online display, Outdoor, Out-of-home, Virtual & augmented reality, Merchandise & free gifts Budget: Up to 500k
Executive summary
L'Oréal’s global brand platform ‘Women of Worth’ wasn’t connecting with Vietnamese women, while South Korean beauty brands aggressively increased their influence. That put L'Oréal at risk amid unprecedented...