L’Oréal Paris: Anti Brand-Aging Essence

Pin Hu, Suzzane Zhang

Beauty brand L'Oréal Paris highlighted the brand's Parisian heritage to improve its e-commerce performance in China.

Campaign details

Brand: L'Oréal Brand owner: L'Oréal Entrant company: McCannIdea creation: McCann Shanghai Market: Greater China Sector: Skin care, sun protection Media channels:Events & experiential, Social media, Websites & microsites, Outdoor, Out-of-home,...

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