L’Oréal Paris: Anti Brand-Aging Essence

Pin Hu, Suzzane Zhang

Beauty brand L'Oréal Paris highlighted the brand's Parisian heritage to improve its e-commerce performance in China.

Campaign details

Brand: L'Oréal Brand owner: L'Oréal Entrant company: McCannIdea creation: McCann Shanghai Market: Greater China Sector: Skin care, sun protection Media channels: Events & experiential, Social media, Websites & microsites, Outdoor, Out-of-home, Point-of-purchase, In-store, Livestreaming Budget: 3 - 5 million

Executive summary

The Maison L'Oréal was an idea developed for Double 11 (D11), the biggest e-commerce shopping festival in China in 2019. Because of its powerful impact on both brand and business, the idea gradually became a brand asset we would aim to...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands